Higher pricing does not, in any way, guarantee quality. It is flimsy thinking that associates affordability with low quality. There is a lot that will impact the final pricing for your website. I work to maintain a connection between affordable web design that doesn’t sacrifice quality.
Higher Pricing Does Not Guarantee Higher Quality
General advice is to avoid lower priced web design. There are probably a lot of cases where that is sound advice. On the other hand there are quite a lot of options for web design that drastically undercut some of the higher priced designers and firms. I say look for high quality and lower cost options.
What higher pricing most often will guarantee is, paying more for overhead and redundant team meetings.
How Much Does a Website Cost
Typically a website could range from $1,000 up (in exceptional cases lower). $1,000 would be the extreme low end on the price scale, most projects (for small businesses) fall into the range of $3,000 – $20,000.
Here is a list of things that will impact final pricing:
- Size of the site
- Domain name
- Web Hosting
Size of the Site Will Impact Final Pricing
The size of your site will increase the final pricing for the planning, design and programming of your site. Size is a fairly fluid concept when it comes a web project. For instance, a site may have 1,000 blog posts but only a handful of categories and a couple pages. In terms of design this would be a fairly small site even though the site content would be relatively heavy.
Complexity of the Site Will Impact Final Pricing
Complexity will impact pricing for the planning, design and programming of your site. Most often complexity will have more of an impact on planning and programming. Complexity is often but not necessarily tied to the size of a site. For instance you may have a three page shop comprised of 100 products and 25 search options. The search options may make this a fairly complex project to plan and program while not being a very large site on the whole. More is often less when it comes to complexity and a good web experience.
Having a Shop on Your Site Will Impact Final Pricing
The scope of your shop will impact pricing for the planning, design and programming of your site. On average having a shop will increase your final price by at least $1,000. There are some really good options for ecommerce these days that don’t cause an arm and a leg and some are free. I typically find Woocommerce to be a great solution for a WordPress based shop.
Planning, Design and Programming Will Impact the Final Pricing for Your Site
These will have the most impact on the final pricing for your site. As an example planning for an extremely involved five page site with five sections would increase the price for planning versus planning for a simple ten page site with a couple sections.
Training for Your Site Will Impact the Final Pricing for Your Site
Most of the time this will be a relatively small price total. Additional training will increase the final price but again it is usually a small price.
Plugins May Increase the Final Pricing for Your Site
Plugins are used to extend the functionality of a site. There are a considerable quantity of plugins available to extend the functionality of wordpress websites, many are free, some are not. I opt to avoid the use of plugins where possible but there are some cases where it is the best idea to use them.
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