My Websites are Design for Fast Load Times

My Websites are Fast Loading


Web users expect quick load times, whether they are visiting your site from a desktop or a mobile device.  Slow loading times means losing visitors/clients.  Fast loading websites are the responsibility of your content manager, your developer and webhost.

Benefits of a Fast Loading Site

A fast loading site will increase the positive quality of your visitors user experience or at least not create an aggravating experience.  This in turn will leave your visitors more inclined to further engage with you.

The benefits of a fast loading site for you is a site that helps dispose your visitors to stay longer, look around at other things and follow your calls to action.  In terms of user engagement, your faster loading site will outperform others in your industry with similar content and fairly equal design.

Put it Into Practice:

Checkout a few of your colleagues or competitors in your industry.
Check the site out on your mobile device as well if you have one.
Count the seconds it takes for their site to load.

Checkout a few of your favorite sites.
Check the site out on your mobile device as well if you have one.
Count the seconds it takes for their site to load.

Fast Loading Times and Search Engines

From Bing

“This element has a direct impact on the satisfaction a user has when they visit your website.  Slow load times can lead to a visitor simply leaving your website, seeking their information elsewhere.  If they came from our search results that may appear to us to be an unsatisfactory result that we showed. Faster is better, but take care to balance absolute page load speed with a positive, useful user experience.”

From Google

“Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs”

Between two websites of equal content and design the one that is slower by milliseconds will lose clients.  The rule of thumb is to get load times as quick as possible with 1-4 seconds being the target time for desktop and 7 seconds being the target load time for mobile devices.

Advances in web technology have helped to shape web user expectations for fast loading pages.  Sites are loading faster and faster.

Clients will have a sense of engaging directly with your company if your site loads in around a second.

How Quick Your Page Loads is One of the First Things Your Visitors Will Learn About You

When they click the link to your site, how quick your site loads will be one of the first things your visitors will learn about youFirst impressions happen very quickly on the web.  How quick your page loads will influence the quality, positive or negative, of your visitors first impression.  Give your visitors a positive first impression with a quick loading page.

Fast Loading Websites Come With a Usability Focused Approach

Your clients should be the focus of your content and design.  Fast loading websites increase the ease of use and the positive experience of your website for your clients.  The speed of your load times will be impacted by your content management, your developer and your host.

Your content will impact the performance of your site.  A usability focused approach will help to identify what content does and does not need make it onto the website.

Your developer will impact the performance of your site.  Code quantity and quality will contribute to your site performance.  A client focused approach will help identify what and how site design and development will impact performance.

How Fast is Fast, How Slow is Slow

For both desktop and mobile devices, load times of less than a second is fast while ten seconds is slow.  Some research has shown an increase in conversions per second a site loads quicker.

Unmanageables and Loading Time

There are a number of factors that will be beyond you, your developer and webhosts’ control.  These are things like a slow computer.  Lots of open windows and tabs can make sites load slower.

Older systems, or systems that need updating, both desktop and mobile, can slow loading time.

Internet connection can impede how quick sites load.

Ready to get a fast loading website? Get a Consult.

More Great Articles on Speed:

(articles leave site)

Website Response Times” by Jakob Nielsen

Speed Matters” by Jake Brutlag

Site Speed – Are You Fast? Does it Matter for SEO” by Geoff Kenyon